Stitching supporter-first fundraising into every campaign

Fundraising expertise, AI-powered tools, and hands-on delivery — for charities that want to grow.

Thread blends senior fundraisers, a supporter experience platform, and fixed-price delivery — so whether you need a strategy, a system, or simply another pair of expert hands, there's a thread to pull.

Pull a thread — see how we help Book a 15-min call
48% → 67%
First-year donor retention for a UK charity on the Thread platform — with second gifts doubled
+54%
Average gift uplift when cultivation texts precede an ask (sector research — built into how we work)
20+ hrs
Minimum monthly time or cost savings the Thread Audit will find — or your money back

What we do

We advise. We build. We do.

Three ways in — every Thread service is one of them.

We advise

For when you need a plan, a campaign, or a senior fundraiser thinking alongside you.

Explore consultancy

We build

For when the right system would do the heavy lifting — journeys, messages, dashboards.

See the platform

We do

For when it just needs doing — fixed-price tasks, delivered in days, not weeks.

Browse the task menu
Not sure where to start? Start with the Thread Audit. One conversation. Five areas. A report you can act on — £2,500, credited in full against implementation within 90 days.
Book your audit

Seven services · one fabric

Everything we do is woven from seven threads. Pull one.

Every colour in this weave is a way we help charities grow. Hover to see them, pull one to find out more.

← hover the fabric, click to pull a thread →

What do you need most right now?

    Investment
    Book a 15-min call

    Supporter Experience Platform · we build · from £250/month

    You care deeply about your supporters. We help you show it — at scale.

    • Multi-channel journeys — email, SMS, WhatsApp and phone — from one place
    • Integrations with your other fundraising tools, such as JustGiving, Enthuse and Fundraise Up
    • Describe the journey you want; the platform builds it
    • Onboarding, training and optimisation from the Thread team

    A UK charity moved first-year retention from 48% to 67% — and doubled second gifts.

    Book your free demo & supporter experience audit

    Messaging · we build · from £39/month

    The SMS & WhatsApp platform built for fundraisers.

    • Automated journeys triggered by what supporters actually do
    • Live JustGiving & Enthuse milestone triggers
    • AI personalisation and autoresponders
    • GDPR/PECR-compliant consent built in · QR generator included

    Cultivation texts before an ask lift average gifts by 54% (sector research).

    See plans from £39/month

    Data & Insight · we reveal

    Turn complex fundraising data into decisions.

    • Bespoke Power BI and Google Data Studio dashboards your whole team can use
    • Donor segmentation, performance tracking and ROI analysis
    • Exclusive access to BINGO — the world-leading charity budgeting & planning tool — with our partners Technology for Good
    • Live dashboards or time-saving automations in your first month

    BINGO transformed Amnesty International's budgeting — modelling investment scenarios and saving hundreds of hours.

    Book a data discovery call

    Fast, fixed, guaranteed

    Help you can start this week.

    Executive Support

    Need it done, not discussed?

    Pick a task from the menu, see the fixed price upfront, and someone with 10+ years' charity experience gets it done — most tasks back in 24–72 hours. Fundraising, comms, data, HR and finance.

    Browse the task menu
    Welcome email series£250
    CRM audit£350
    Donation page build£150
    Board dashboard£450
    Off-the-shelf courses Practical six-week online courses that fit around the day job — reading, video and activities, with live support. One-year access, money-back guarantee. From £149 per person
    Bespoke training Designed and delivered around your team, your data and your fundraising programme — workshops, coaching and embedded learning. Scoped to your brief
    Specialism: Individual GivingSpecialism: Using AI in Fundraising

    Thread Learning · we teach

    Training for fundraisers, by fundraisers.

    Take a course off the shelf or have training built for your team — with deep specialisms in Individual Giving and Using AI in Fundraising. Either way, it's practical, delivered by people who've done the job, and designed to help you raise more money.

    Browse all courses Ask about bespoke training

    The Thread Audit · we diagnose

    One conversation. Five areas. A report you can act on.

    A 60–90 minute discovery session with a Thread consultant, AI-assisted analysis across fundraising, finance, governance, people and delivery — and a prioritised, written report. £2,500, credited in full against implementation within 90 days.

    At least 20 hours per month of time saving — or savings on current costs — or your money back
    Fee credited against implementation — so it can cost you nothing
    One conversation covers all five areas
    Book your audit

    Results

    Trusted by charities of every size.

    Amnesty InternationalProstate Cancer ResearchLeeds Hospitals Charity

    "BINGO enabled us to model different investment scenarios and saved hundreds of hours."

    Amnesty International · budgeting & planning with Thread + Technology for Good
    No long-term contracts 100+ years' combined experience Money-back guarantees on Audit & Learning

    Free stuff first

    Not ready to talk? Learn with us.

    Guides, templates and a community of individual giving fundraisers — free, whether or not you ever hire us.

    Read the blog Browse resources

    Start a conversation

    Start with a free 15-minute call.

    Or pull a thread and we'll point you at the right service.

    Book a 15-min call Explore the services